Introduction Spyfu Blog
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their own keyword research tool. Spyfu Blog
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe results differed between every one of my competitors. Were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After running searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword query, revealing SpyFu does the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Blog
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For the PPC version you can also find a chart which goes over a period of a couple years demonstrating that the overall amount of key words being bid on by all 3 sites. You can also rollover the chart to find key words specific to only two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Blog
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this website’s monthly ad budget and contact information that is available that may then be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin continuing monitoring that keyword position changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
That Type of competitive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps ways to acquire an SEO advantage. Spyfu Blog
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this platform, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, via color coded bars frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that advertisement copy technique to some niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, search volume, and you can exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Spyfu Blog
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of key word, keyword group domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing because our initial inspection, making it even more attractive to SMBs.
I find their tools pretty useful for search that is competitive. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every project. Spyfu Blog