Introduction Spyfu Business Leads
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options . Spyfu Business Leads
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between every one of my competitors. Were internet shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the exact same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Business Leads
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you may also see a chart which goes over a span of a couple years demonstrating that the general number of key words being bid on by all three sites. You can also rollover the chart to find key words specific to just 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click the natural tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Business Leads
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter industries and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and contact information that is accessible that can then be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also You start monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
That sort of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps ways for you to acquire an SEO edge on your competitors. Spyfu Business Leads
Along with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view on-page behavior visitors, and segments.
Keyword Advertisement History
Keyword Advertisement Background will show you, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It reveals a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a specific domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can exclude key words.
For me, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Spyfu Business Leads
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of comparison search results , key word collection, backlink, and domain combined with data export. The functionality that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every project. Spyfu Business Leads