Background Spyfu Canada
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Canada
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were IT consultant , digital marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword showing how SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I received exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Canada
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a couple years demonstrating that the general amount of key words being bid on by all three sites. You can also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click on the organic tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Canada
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the desk you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts the same way as a search: You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and contact information that can be exported to direct management system or your CRM. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin tracking that keyword position changes and reports back with weekly domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run either a report or a report.
This sort of aggressive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to gain an SEO advantage on the competition. Spyfu Canada
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors, sections, and behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a good PPC advertiser persistent you can look to apply that advertisement copy technique to some market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Key word history of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Spyfu Canada
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of keyword collection name, domain, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools useful for research. I don’t use Their Keyword Smart Search much as described above but the number of data that They give (in a simple fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Canada