Introduction Spyfu Cancel
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword research tool. Spyfu Cancel
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe outcomes differed between every one of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word revealing how SpyFu will the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu targets price, which might or might not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Spyfu Cancel
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For the PPC version you may also see a graph which goes back over a span of a couple years demonstrating that the general number of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Cancel
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly ad budget and contact information that may then be exported into lead management system or your CRM. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword position changes and reports back together with weekly domain positions. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of competitive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps ways to acquire an SEO advantage. Spyfu Cancel
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this stage, you can view behavior traffic, and sections.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. If you find a key word being advertised on by a fantastic PPC advertiser consistent you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Spyfu Cancel
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an infinite number of comparison search results name, key word, keyword group, backlink, and domain combined with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing since our inspection, making it all the more attractive to SMBs.
I find their tools useful for search. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Every project. Spyfu Cancel