Introduction Spyfu Careers
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfu Careers
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to see outcomes differed between every one of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword showing how SpyFu does the most granular investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which might or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Careers
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also find a graph which goes over a period of a few years showing that the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to only 2 of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click on the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Careers
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and contact information that is accessible that may subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless businesses. Users can download the templates in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart ongoing tracking that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
This sort of aggressive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to gain an SEO edge. Spyfu Careers
With the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement History will show you, via color bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to apply that ad copy technique to some niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Spyfu Careers
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of key word collection domain name, backlink, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc study.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing because our original inspection, making it attractive to SMBs.
I find their tools useful for competitive search. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Spyfu Careers