Background Spyfu Chrome Extension
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Spyfu Chrome Extension
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe results differed between each of my opponents. The five keywords that I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing how SpyFu will the most granular investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Chrome Extension
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a couple years demonstrating the general amount of keywords being bid on by all three websites. You can also rollover the graph to find keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable once you click the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Chrome Extension
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and this site’s monthly ad budget that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that reports back with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a one time report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to gain an SEO advantage on your competitors. Spyfu Chrome Extension
Along with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view search-engine behaviour traffic, and sections.
Keyword Ad History
Keyword Ad History will show you, through color coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter search volume, from CPC, and you can exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Spyfu Chrome Extension
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an infinite number of competitor/domain comparison search results name, keyword collection, backlink, and domain name along with data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our initial review, making it all the more attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I don’t use Their Keyword Smart Search as described above but the amount of information that They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Chrome Extension