Introduction Spyfu Colm
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their keyword search tool. Spyfu Colm
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe results differed between every one of my opponents. The five keywords I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one keyword query, showing SpyFu will arguably the most granular research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Colm
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years demonstrating that the overall number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to just 2 of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Colm
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way You enter industries and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and this site ad budget that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart ongoing monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run either a one-off report or a recurring report.
That Type of analysis that is aggressive is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for one to gain an SEO advantage. Spyfu Colm
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via color bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Spyfu Colm
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of backlink name, key word collection, domain, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing.
I find their tools pretty helpful for search. I do not use Their own Keyword Smart Search as described above but the number of information which They give (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Spyfu Colm