Background Spyfu Competitive Analysis
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . Spyfu Competitive Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. The five key words I used were IT consultant , electronic advertising, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single key word showing SpyFu does the most granular research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Competitive Analysis
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For the PPC version you can also find a chart which goes back over a period of a couple years showing the overall number of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to just two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Competitive Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner as a search: You enter a place, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and contact information that can be exported to lead management system or your CRM. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start continuing tracking that keyword position changes and reports back with domain positions. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
This Type of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help ways to acquire an SEO advantage on the competition. Spyfu Competitive Analysis
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to some market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you might exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Spyfu Competitive Analysis
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain along with boundless data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty helpful for research that is aggressive. I do not use Their Keyword Smart Search much as described above but the amount of information that They provide (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Each project. Spyfu Competitive Analysis