Introduction Spyfu Competitor Analysis
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options alongside their own keyword search tool. Spyfu Competitor Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords that I used were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing how SpyFu does the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu targets cost, which might or may not be important to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Competitor Analysis
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you can also find a graph which goes back over a period of a few years demonstrating that the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are comparable once you click the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Competitor Analysis
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same manner as a search: You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that can be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless businesses. Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin monitoring that reports back with domain positions and keyword position changes and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a report.
That sort of aggressive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for you to acquire an SEO advantage. Spyfu Competitor Analysis
Together with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this stage, you can view on-page behavior traffic, and sections.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones for you to avoid out of the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Spyfu Competitor Analysis
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink , key word, keyword collection, domain, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I do not use Their Keyword Smart Search as explained above but the amount of data which They give (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Competitor Analysis