Background Spyfu Competitor Research
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfu Competitor Research
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word query, showing SpyFu does the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Competitor Research
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years demonstrating that the general amount of key words being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Competitor Research
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter key words and industries, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly advertising budget and contact information that is available that may be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that keyword position changes and reports back with weekly domain positions. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
That Type of competitive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO advantage. Spyfu Competitor Research
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement Background will show you, through color bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to a market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you can also exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Spyfu Competitor Research
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of domain, key word collection, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc study.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Spyfu Competitor Research