Intro Spyfu Competitors
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their very own search tool. Spyfu Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word showing SpyFu will arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Competitors
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a few years showing that the general amount of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Competitors
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a keyword search: You enter a place, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site ad budget and accessible contact information that may then be exported into direct management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users may download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin ongoing tracking that reports back with domain positions and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the choice to run either a one time report or a report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to acquire an SEO edge. Spyfu Competitors
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view on-page behavior , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by Ad Background, via colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a particular domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Spyfu Competitors
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of keyword group name, domain name, backlink, and comparison search results along with data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing because our review, making it attractive to SMBs.
I find their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search explained above but the amount of data which They provide (in a straightforward fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Spyfu Competitors