Background Spyfu Data
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Data
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to see how outcomes differed between each of my competitors. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word query, showing SpyFu will arguably the most granular investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu targets monthly price, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Data
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Data
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a search: You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and accessible contact information that may be exported to your CRM or direct management system of this site. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless industries. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin ongoing tracking that reports back together with domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
This sort of analysis that is aggressive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways to acquire an SEO advantage on your competitors. Spyfu Data
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through color bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a good PPC advertiser persistent then you can look to apply that ad copy technique to a market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, look volume, and you might exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Spyfu Data
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of domain name, keyword, keyword collection, backlink, and comparison search results combined with unlimited data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc research.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our original review, which makes it even more attractive to SMBs.
I find that their tools helpful for competitive search. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Data