Intro Spyfu Deals
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword research tool. Spyfu Deals
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to see results differed between each of my opponents. The five keywords that I used were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword query, showing SpyFu does arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu targets price, which may or might not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Deals
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a few years showing the general number of key words being bid on by all three websites. You may also rollover the graph to find key words specific to only two of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable when you click on the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Deals
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same way as a search: You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that site’s monthly advertising budget that can be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that reports back together with domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
This sort of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways to acquire an SEO edge on your competitors. Spyfu Deals
Along with the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see search-engine behaviour visitors, and segments.
Keyword Ad History
You will be shown by keyword Advertisement History, via colour bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent you can look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they tried and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Spyfu Deals
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of key word group domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Spyfu Deals