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SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. Spyfu Down
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between every one of my competitors. Were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word revealing how SpyFu will the most granular research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Down
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a period of a few years showing that the overall number of keywords being bid on by all three websites. You may also rollover the chart to find keywords specific to just two of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar when you click on the natural tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Down
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this site’s monthly advertising budget that can then be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of businesses. Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also You start monitoring that keyword ranking changes and reports back together with domain positions and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run a report or a monthly report.
That sort of analysis that is competitive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO advantage. Spyfu Down
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through color bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to some market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they attempted and left (which could be ones that you avoid from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Spyfu Down
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of keyword collection domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing since our initial review, making it attractive to SMBs.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Spyfu Down