Intro Spyfu Extension
SpyFu is one of the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfu Extension
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords that I used were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word revealing SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu targets price, which might or might not be significant to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Extension
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also find a chart which goes back over a span of a couple years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the graph to find keywords specific to only 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Extension
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and contact information that can be exported to your CRM or direct management system of that site. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of industries. Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run a one-off report or a report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps ways for one to gain an SEO advantage on the competition. Spyfu Extension
Together with the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement History will show you, through color bars often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser persistent you can look to employ that ad copy technique to a market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Spyfu Extension
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of key word group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has actually slashed its pricing because our original inspection, making it all the more attractive to SMBs.
I find that their tools pretty useful for search that is competitive. I do not use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Spyfu Extension