Introduction Spyfu Features
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own keyword search tool. Spyfu Features
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see results differed between each of my competitors. The five key words I used were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword question, revealing how SpyFu will the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be important to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Features
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also see a chart which goes back over a period of a few years showing the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Features
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly advertising budget and contact information that is available that can be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing monitoring that reports back together with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run either a report or a report.
This Type of competitive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways to gain an SEO edge. Spyfu Features
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Ad Background will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to a market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in looking Your opponents (or larger players on your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, look volume, and you can exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Spyfu Features
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of keyword, keyword collection domain name, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc study.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools useful for search that is competitive. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Features