Introduction Spyfu Find Competitors
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Find Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. The five keywords I used were IT consultant , digital advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches on my five test terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single key word query, revealing SpyFu does arguably the most granular research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or might not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Find Competitors
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also see a graph which goes back over a span of a few years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to only 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Find Competitors
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same way as a key word search: You enter key words and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and available contact information that can be exported into your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that keyword ranking changes and reports back with domain rankings. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
That sort of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO edge on your competitors. Spyfu Find Competitors
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a particular domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter search volume, from CPC as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a research tool. Spyfu Find Competitors
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of competitor/domain comparison search results name, keyword, keyword group, backlink, and domain name combined with boundless data export. The functionality you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search explained above but the number of data which They give (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Spyfu Find Competitors