Introduction Spyfu Findnegatives
SpyFu is one of the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Spyfu Findnegatives
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe results differed between every one of my competitors. The five key words I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one keyword query, revealing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu targets price, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Findnegatives
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a few years demonstrating that the overall number of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Findnegatives
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and accessible contact information that can be exported to lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users may download the templates from the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You begin monitoring that reports back together with domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run either a report or a recurring monthly report.
That sort of analysis that is aggressive is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO advantage. Spyfu Findnegatives
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see search-engine behaviour traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being promoted on by a good PPC advertiser consistent you can look to employ that advertisement copy technique to some niche market of that keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Keyword history of a particular domain.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Spyfu Findnegatives
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of keyword, keyword group domain, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing.
I find their tools pretty helpful for research that is aggressive. I do not use Their Keyword Smart Search much as explained above but the amount of information that They provide (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way Each project. Spyfu Findnegatives