Intro Spyfu For Chrome
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices . Spyfu For Chrome
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between each of my opponents. The five keywords that I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word question, revealing SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu targets price, which might or may not be significant to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu For Chrome
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the overall number of key words being bid on by all three sites. You can also rollover the chart to find key words specific to only two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab but the options are comparable once you click the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu For Chrome
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same way You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that can then be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that reports back with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
That Type of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for you to gain an SEO edge on the competition. Spyfu For Chrome
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Normally, if you find a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Spyfu For Chrome
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of keyword, keyword collection domain, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find their tools useful for search. I don’t use Their Keyword Smart Search much as explained above but the amount of information which They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Spyfu For Chrome