Intro Spyfu For Free
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Spyfu For Free
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see how results differed between every one of my opponents. The five key words that I used were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for one key word showing how SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received the exact same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu targets cost, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu For Free
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you may also see a graph which goes over a period of a couple years demonstrating that the overall number of key words being bid on by all 3 sites. You can also rollover the chart to see keywords specific to just 2 of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu For Free
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same manner as a key word search: You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly ad budget and contact information that is available that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. Users may download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also You begin tracking that keyword position changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the option to run a one-off report or a report.
This Type of aggressive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage. Spyfu For Free
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, via colour bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to employ that advertisement copy technique to some market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking Your opponents (or larger players on your niche) and which ones they attempted and left (which could be ones that you avoid out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you can also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Spyfu For Free
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of domain, key word, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc research.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find that their tools pretty helpful for research that is aggressive. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu For Free