Intro Spyfu Founder Mike Roberts
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their keyword search tool. Spyfu Founder Mike Roberts
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe outcomes differed between every one of my opponents. Were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword showing SpyFu will the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu targets cost, which may or may not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Founder Mike Roberts
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a couple years demonstrating the overall amount of key words being bid on by all three sites. You may also rollover the chart to see keywords specific to only two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. You can see and download those keywords for your own use. As you can see I am on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Founder Mike Roberts
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner as a key word search: You enter a place, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that can then be exported to your CRM or direct management system of that site. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start monitoring that reports back together with domain rankings and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on the competition. Spyfu Founder Mike Roberts
Together with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad Background, through colour coded bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to a niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid from the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Spyfu Founder Mike Roberts
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of key word, keyword collection domain name, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing because our inspection, making it even more attractive to SMBs.
I find that their tools helpful for search that is competitive. I do not use Their Keyword Smart Search much as described above but the number of data that They give (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Spyfu Founder Mike Roberts