Introduction Spyfu Free Account
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their own search tool. Spyfu Free Account
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word question, showing SpyFu will arguably the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Free Account
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a few years showing the general amount of key words being bid on by all three sites. You may also rollover the graph to find key words specific to only two of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. It is possible to see and download those key words for your own use. As you can see I am on the ads tab but the options are comparable once you click the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Free Account
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way You enter a place, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and accessible contact information that can then be exported to direct management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that reports back together with domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a report or a recurring report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways to gain an SEO edge. Spyfu Free Account
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of other websites. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser persistent then you can look to employ that ad copy technique to a niche market of the keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domainname.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they tried and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Spyfu Free Account
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink name, keyword collection, domain, and comparison search results along with data export. The performance that you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing since our original inspection, which makes it even more attractive to SMBs.
I find that their tools pretty useful for competitive search. I do not use Their Keyword Smart Search as explained above but the amount of data which They give (in a simple fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Spyfu Free Account