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SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices alongside their very own research tool. Spyfu Free Alternatives

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Keyword User and Search Experience

The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.

When testing each instrument, I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. The five key words I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.

After running searches in my five evaluation terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word showing how SpyFu will the most granular investigation into keyword data of all the tools I tested.

Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.

In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Spyfu Free Alternatives

SpyFu Kombat

With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a few years showing the general number of keywords being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.

When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).

Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on one place over the other.

SpyFu Classic

SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:

– Daily AdWords PPC Budget

– Links through to SpyFu Kombat

– Average Ranking of Ads vs # of Clients

– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)

– Paid Traffic In comparison with Organic Traffic Quotes

– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)

– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)

– Complete Paid Keywords

– Complete Organic Keywords

– PPC Competitors (using a URL to overlapping key words )

– Organic Competitors (with a link to overlapping keywords)

– Category

The information here can be useful, as you can see the:

– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data

– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History

– Added Keywords Purchased By Relevant Domains

– PPC Ad Copy With a Link to Keyword Ad History

– Top Ten Organic Outcomes with Title, Meta Description

– Associated Terms

– Associated Concepts (according to semantic relationships)

– Categories Spyfu Free Alternatives

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Keyword Management and Reports

Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.

Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.

Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter industries and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that is accessible that can then be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.

However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.

The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.

There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that reports back with weekly domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run either a one time report or a recurring report.

This Type of analysis that is aggressive is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO edge. Spyfu Free Alternatives

Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view sections traffic, and on-page behavior.

Keyword Advertisement History

You will be shown by Ad History, via coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.

So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser persistent then you can look to apply that ad copy technique to a niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.

Domain Advertisement History

Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a domain.

This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.

Keyword Smart Search

The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, look volume, as you can see, and you might exclude key words.

For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Spyfu Free Alternatives

Pricing and Strategies

Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of keyword group domain name, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc research that is keyword.

That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).

Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.

Summary

I find their tools pretty useful for search that is competitive. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Free Alternatives

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