Introduction Spyfu Free
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Spyfu Free
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between each of my competitors. The five keywords that I used were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one key word revealing how SpyFu does arguably the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Free
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable when you click the organic tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Free
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a keyword search: You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and this site’s monthly ad budget that may be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . Users can download the templates from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword position changes and reports back with domain rankings. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring report.
That Type of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for you to acquire an SEO advantage. Spyfu Free
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different websites. Through this platform, you can view search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
Keyword Advertisement History will show you, through color coded bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, search volume, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Spyfu Free
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of backlink , key word, keyword group, domain, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find that their tools pretty useful for research that is aggressive. I don’t use Their own Keyword Smart Search much as explained above but the number of data that They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Spyfu Free