Introduction Spyfu Free Trial
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their own keyword search tool. Spyfu Free Trial
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I found that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word query, revealing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets cost, which may or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Free Trial
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to just 2 of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar when you click the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Free Trial
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a keyword search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this website’s monthly advertising budget that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You start tracking that keyword ranking changes and reports back together with domain positions and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help ways for one to gain an SEO edge on the competition. Spyfu Free Trial
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can view behavior visitors, and segments.
Keyword Ad History
Advertisement Background will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a particular domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you can exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a search tool. Spyfu Free Trial
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Spyfu Free Trial