Background Spyfu Freelancer
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their own research tool. Spyfu Freelancer
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see outcomes differed between each of my competitors. Were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word question, showing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu targets cost, which might or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Freelancer
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to only 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are similar when you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Freelancer
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the same manner You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this website’s monthly advertising budget and available contact information that may be exported into direct management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You start continuing monitoring that keyword position changes and reports back with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words picked up to five competitors’ URLs, then was given the option to run either a one time report or a monthly report.
This Type of analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for one to acquire an SEO advantage. Spyfu Freelancer
With the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different sites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Advertisement Background will show you, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a specific domain.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Spyfu Freelancer
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword group domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed its pricing.
I find their tools pretty helpful for search that is aggressive. I don’t use Their Keyword Smart Search described above but the amount of data which They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Freelancer