Introduction Spyfu Glassdoor
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices . Spyfu Glassdoor
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between every one of my competitors. Were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing how SpyFu will the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally provide a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Spyfu Glassdoor
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For the PPC version you can also see a graph which goes back over a period of a few years demonstrating the overall amount of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to just two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are similar when you click the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Glassdoor
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a search: You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that may then be exported into lead management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin ongoing monitoring that keyword position changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run either a one time report or a report.
That sort of analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps ways to gain an SEO edge. Spyfu Glassdoor
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this platform, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad History, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you prevent out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, search volume, and you can exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Spyfu Glassdoor
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of key word, keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing since our original inspection, making it attractive to SMBs.
I find that their tools helpful for aggressive research. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each project. Spyfu Glassdoor