Intro Spyfu Google Chrome Extension
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices alongside their very own research tool. Spyfu Google Chrome Extension
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe how outcomes differed between each of my competitors. The five key words I used were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one keyword revealing SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Google Chrome Extension
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a few years demonstrating the general amount of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of the websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the options are similar once you click on the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Google Chrome Extension
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site’s monthly ad budget and contact information that is available that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that keyword position changes and reports back together with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways to gain an SEO advantage. Spyfu Google Chrome Extension
With the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via color coded bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good persistent then you can look to employ that ad copy technique to a market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in looking at keywords that have been effective for Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, search volume, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a research tool. Spyfu Google Chrome Extension
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of domain name, keyword collection, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty helpful for competitive search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Spyfu Google Chrome Extension