Introduction Spyfu Headquarters
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Headquarters
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how results differed between every one of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one key word showing how SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or might not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Headquarters
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For the PPC version you can also see a chart which goes over a period of a few years showing the general number of keywords being bid on by all three sites. You can also rollover the graph to find key words specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Headquarters
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and available contact information that can be exported to your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users may download the templates in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin monitoring that reports back with domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring report.
That sort of analysis that is competitive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways to gain an SEO advantage on your competitors. Spyfu Headquarters
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Ad Background will show you, via coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being advertised on by a good PPC advertiser consistent you can look to employ that ad copy technique to some market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Spyfu Headquarters
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of comparison search results , keyword group, backlink, and domain name along with data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing because our original review, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive search. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Spyfu Headquarters