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SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Spyfu Help
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to observe results differed between each of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word showing how SpyFu will the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu targets price, which might or may not be significant to your business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Help
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to only 2 of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar once you click on the natural tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Help
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same manner as a keyword search: You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and contact information that can subsequently be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start monitoring that keyword position changes and reports back with domain rankings. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a monthly report.
That sort of analysis that is aggressive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage on your competitors. Spyfu Help
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a good PPC advertiser consistent then you can look to employ that ad copy technique to a niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a particular domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Spyfu Help
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of key word, keyword group domain, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools pretty useful for search that is aggressive. I don’t use Their Keyword Smart Search described above but the amount of data that They provide (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Spyfu Help