Intro Spyfu How To Use
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Spyfu How To Use
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my opponents. Were IT consultant , electronic marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for one keyword question, showing SpyFu does arguably the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu How To Use
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also see a chart which goes over a period of a couple years showing the overall amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu How To Use
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that may be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing tracking that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run either a report or a recurring monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for one to gain an SEO advantage. Spyfu How To Use
With the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic segments, and behavior.
Keyword Advertisement History
Advertisement History will show you, through coded bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to employ that ad copy technique to some market of that keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a particular domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter by CPC, search volume, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Spyfu How To Use
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain name, key word group, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed on its pricing because our initial inspection, making it all the more attractive to SMBs.
I find their tools helpful for competitive search. I do not use Their Keyword Smart Search explained above but the amount of information which They provide (in a simple fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Spyfu How To Use