Introduction Spyfu Icon Png
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Spyfu Icon Png
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how outcomes differed between each of my opponents. The five key words I used were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word query, revealing how SpyFu will the most granular investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Icon Png
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a couple years demonstrating that the overall amount of keywords being bid on by all three websites. You can also rollover the chart to find keywords specific to just two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the natural tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Icon Png
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that can be exported into your CRM or direct management system of that site. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start ongoing monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a report or a recurring report.
That Type of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways to gain an SEO edge on your competitors. Spyfu Icon Png
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to some niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a domain.
This instrument is useful in looking Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to prevent out of the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Spyfu Icon Png
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of comparison search results , keyword collection, backlink, and domain along with boundless data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for keyword study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed its pricing because our original review, which makes it even more attractive to SMBs.
I find that their tools helpful for search. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Icon Png