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SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Spyfu Icon
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe results differed between every one of my opponents. The five keywords I used were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword revealing SpyFu will the most granular deep-dive research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which might or might not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Icon
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating that the overall amount of key words being bid on by all three sites. You can also rollover the chart to see key words specific to only two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click the natural tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Icon
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way as a search: You enter a location, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site’s monthly ad budget that may be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that keyword ranking changes and reports back together with weekly domain positions. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run either a report or a report.
This Type of analysis that is competitive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways to acquire an SEO advantage. Spyfu Icon
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors, segments, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement History will show you, through colour bars frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they tried and abandoned (which may be ones for you to prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, from CPC, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Spyfu Icon
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of key word collection name, domain, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools useful for search that is competitive. I do not use Their own Keyword Smart Search as described above but the amount of information which They provide (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Icon