Background Spyfu Keyword Planner
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own search tool. Spyfu Keyword Planner
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see how outcomes differed between each of my competitors. The five key words I used were IT consultant , electronic marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word revealing SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Keyword Planner
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you can also find a chart which goes over a period of a few years demonstrating the general amount of key words being bid on by all 3 websites. You can also rollover the chart to find key words specific to only two of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are similar when you click the natural tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Keyword Planner
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner as a keyword search: You enter a place, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site advertising budget that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless businesses. Users may download the templates in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that keyword ranking changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring monthly report.
This Type of aggressive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps ways to gain an SEO advantage. Spyfu Keyword Planner
Together with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a niche market of the keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in looking Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Spyfu Keyword Planner
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of domain name, key word group, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc research.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools useful for competitive research. I don’t use Their own Keyword Smart Search much as described above but the number of data that They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Keyword Planner