Background Spyfu Keyword Search
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their own keyword search tool. Spyfu Keyword Search
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between every one of my competitors. The five keywords I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword question, revealing SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received exactly the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Spyfu Keyword Search
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For the PPC version you can also see a graph which goes over a span of a couple years showing the general amount of key words being bid on by all 3 websites. You can also rollover the chart to find key words specific to only 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar when you click the natural tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Keyword Search
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way You enter key words and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and that site advertising budget that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users may download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youstart monitoring that reports back with domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the option to run a one time report or a monthly report.
That Type of analysis that is competitive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways to gain an SEO advantage on the competition. Spyfu Keyword Search
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to a market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you can exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a research tool. Spyfu Keyword Search
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our initial inspection, which makes it all the more attractive to SMBs.
I find their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search as explained above but the number of data that They give (in a simple fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Every project. Spyfu Keyword Search