Intro Spyfu Keyword Universe
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options . Spyfu Keyword Universe
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see how results differed between every one of my opponents. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, revealing SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Keyword Universe
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating the general amount of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Keyword Universe
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that may be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing tracking that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help ways for one to acquire an SEO edge on the competition. Spyfu Keyword Universe
With the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to apply that ad copy technique to some market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume, as you can see, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Spyfu Keyword Universe
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of domain, keyword, keyword group, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for keyword study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our initial review, making it attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search as explained above but the number of information that They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Spyfu Keyword Universe