Introduction Spyfu Leads
SpyFu is among the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options along with their keyword research tool. Spyfu Leads
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe results differed between every one of my competitors. The five keywords that I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
After running searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword question, revealing SpyFu will the most granular investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Leads
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a chart which goes back over a period of a couple years showing that the overall number of key words being bid on by all three sites. You may also rollover the graph to see key words specific to just 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are comparable when you click the natural tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Leads
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a key word search: You enter a place, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this site’s monthly ad budget that can then be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing monitoring that keyword position changes and reports back with domain rankings. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge on the competition. Spyfu Leads
Along with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, via colour bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones they tried and left (which may be ones that you prevent from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Spyfu Leads
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of domain, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing since our initial review, which makes it even more attractive to SMBs.
I find their tools helpful for search. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Every project. Spyfu Leads