Introduction Spyfu Like Sites
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Spyfu Like Sites
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see results differed between each of my opponents. The five key words that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single key word query, revealing how SpyFu will the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Like Sites
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years demonstrating that the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar once you click on the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Like Sites
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that site advertising budget that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start continuing monitoring that keyword position changes and reports back with weekly domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
This Type of aggressive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to acquire an SEO advantage on the competition. Spyfu Like Sites
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view segments, time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by Ad History, via colour bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to apply that ad copy technique to a market of the keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, from CPC as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Spyfu Like Sites
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc keyword study.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools useful for research. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Like Sites