Intro Spyfu List Builder
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their keyword search tool. Spyfu List Builder
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I found that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single key word question, showing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Spyfu List Builder
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a few years showing the general amount of keywords being bid on by all three websites. You can also rollover the graph to find keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu List Builder
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and this site’s monthly advertising budget that may then be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for one to acquire an SEO edge. Spyfu List Builder
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see search-engine behaviour visitors, and segments.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to some niche market of that larger keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a specific domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you might exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Spyfu List Builder
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of keyword group , domain name, backlink, and comparison search results along with data export. The functionality you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search much as described above but the amount of information which They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Every project. Spyfu List Builder