Introduction Spyfu Membership
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Spyfu Membership
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my opponents. The five keywords I used were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
After conducting searches on my five test terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Spyfu Membership
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating the overall amount of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to only 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the organic tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Membership
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the same way as a keyword search: You enter key words and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and contact information that can be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that keyword position changes and reports back together with weekly domain rankings. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run either a one-off report or a report.
This Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO advantage. Spyfu Membership
With the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can see sections traffic, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through color coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to a market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the History of a specific domain.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you might exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Spyfu Membership
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of keyword, keyword collection , domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our initial review, which makes it all the more attractive to SMBs.
I find that their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Spyfu Membership