Introduction Spyfu Methodology
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Spyfu Methodology
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between each of my opponents. The five keywords I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, revealing SpyFu will the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Spyfu Methodology
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a couple years showing the general number of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the choices are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Methodology
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same way You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly advertising budget and contact information that is accessible that may then be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that reports back together with weekly domain rankings and keyword position changes. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one time report or a monthly report.
This Type of analysis that is competitive is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways for you to acquire an SEO edge on the competition. Spyfu Methodology
With the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent you can look to apply that ad copy technique to a market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, look volume as you can see, and you might exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Spyfu Methodology
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing since our review, making it attractive to SMBs.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search as explained above but the number of data which They give (in a straightforward fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Spyfu Methodology