Introduction Spyfu Monthly Domain Overview
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own research tool. Spyfu Monthly Domain Overview
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how results differed between each of my competitors. The five key words I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches in my five evaluation terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one key word revealing SpyFu does arguably the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses on price, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Monthly Domain Overview
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating that the general amount of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your own use. As you can see I am on the ads tab but the options are comparable when you click on the natural tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Spyfu Monthly Domain Overview
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way as a key word search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and accessible contact information that can be exported into your CRM or lead management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that keyword position changes and reports back with weekly domain rankings. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring monthly report.
This sort of competitive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to acquire an SEO edge on your competitors. Spyfu Monthly Domain Overview
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, through colour coded bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they attempted and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, by CPC, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Spyfu Monthly Domain Overview
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of key word collection domain name, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing.
I find their tools helpful for research. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Spyfu Monthly Domain Overview