Introduction Spyfu Office
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy application options . Spyfu Office
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords that I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word showing how SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Spyfu Office
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a few years showing the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Office
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter industries and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site ad budget that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin ongoing tracking that reports back with domain rankings and keyword position changes. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways for you to gain an SEO edge on your competitors. Spyfu Office
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser consistent then you can look to apply that ad copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Spyfu Office
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword, keyword group , domain name, backlink, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing.
I find their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points they give is quite A nice combination. SpyFu makes its way Every undertaking. Spyfu Office