Background Spyfu Overview
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Spyfu Overview
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe how results differed between each of my opponents. The five key words that I used were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Overview
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a few years demonstrating the overall amount of key words being bid on by all 3 sites. You can also rollover the chart to see key words specific to just two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Overview
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same way You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site’s monthly advertising budget and available contact information that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any other optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing monitoring that reports back together with domain rankings and keyword ranking changes. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways to gain an SEO edge on the competition. Spyfu Overview
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
Keyword Ad History will show you, via color coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser consistent you can look to employ that ad copy technique to a market of the keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones that you prevent out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume, as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Spyfu Overview
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of domain, key word, keyword group, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing since our original review, making it even more attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the number of information which They provide (in a simple fashion) in the price points that they give is very A nice combination. SpyFu makes its way Every project. Spyfu Overview