Intro Spyfu Packages
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own research tool. Spyfu Packages
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between each of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one key word question, revealing how SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu targets price, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Spyfu Packages
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a graph which goes over a span of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to only two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click on the organic tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Packages
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a key word search: You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly advertising budget and contact information that may subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that reports back together with weekly domain positions and keyword position changes. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a report or a report.
That Type of competitive analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways for you to gain an SEO edge on your competitors. Spyfu Packages
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via color bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent you can look to apply that ad copy technique to some niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones they tried and left (which may be ones for you to prevent from the gate). All this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Spyfu Packages
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of keyword, keyword group , domain, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing because our inspection, making it attractive to SMBs.
I find that their tools useful for research. I don’t use Their own Keyword Smart Search much as described above but the amount of data which They provide (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Every project. Spyfu Packages