Introduction Spyfu Packlane
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Spyfu Packlane
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between each of my opponents. The five keywords I used were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
After conducting searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword showing SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which may or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Spyfu Packlane
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also find a chart which goes over a span of a couple years showing the overall number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to only two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Packlane
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same way You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and available contact information that may then be exported to direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
This sort of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways for one to acquire an SEO advantage. Spyfu Packlane
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see segments, time-of-day traffic, and behavior.
Keyword Ad History
Keyword Ad History will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a domain.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, by CPC as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Spyfu Packlane
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc research.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our review, making it even more attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I do not use Their own Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Spyfu Packlane