Background Spyfu Plan
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their own keyword research tool. Spyfu Plan
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing how SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets monthly price, which might or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Spyfu Plan
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a few years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Spyfu Plan
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same manner as a key word search: You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that can then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless industries. Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You begin monitoring that reports back with domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the option to run a one time report or a report.
This sort of aggressive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive data visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways to acquire an SEO advantage. Spyfu Plan
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad History, through colour bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or bigger players on your niche) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a research tool. Spyfu Plan
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword group , domain name, backlink, and comparison search results along with data export. The functionality you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for study that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing.
I find that their tools pretty helpful for search. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Spyfu Plan