Introduction Spyfu Plugin
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own search tool. Spyfu Plugin
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how outcomes differed between each of my competitors. The five key words I used were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for one key word revealing how SpyFu will the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Spyfu Plugin
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years demonstrating the general number of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the organic tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Plugin
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless industries. Users can download the templates from the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that reports back together with weekly domain positions and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run a one-off report or a monthly report.
This Type of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive information visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for you to acquire an SEO edge. Spyfu Plugin
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, through colour bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to some market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This instrument is useful in looking Your opponents (or bigger players on your niche) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Spyfu Plugin
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of comparison search results name, keyword, keyword group, backlink, and domain name along with data export. The performance that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find that their tools pretty useful for research that is competitive. I do not use Their Keyword Smart Search described above but the number of data which They give (in a straightforward fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Spyfu Plugin