Intro Spyfu Pro
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their own search tool. Spyfu Pro
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Spyfu Pro
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years demonstrating the general number of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just two of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an notion of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Spyfu Pro
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner You enter a location, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that site ad budget that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
That Type of competitive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for one to acquire an SEO advantage on your competitors. Spyfu Pro
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can see search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by Ad Background, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser consistent then you can look to employ that ad copy technique to a market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a specific domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, from CPC as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Spyfu Pro
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of key word collection , domain name, backlink, and comparison search results combined with data export. The performance you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search described above but the amount of information that They provide (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Spyfu Pro