Background Spyfu Professional
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their own search tool. Spyfu Professional
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how results differed between each of my competitors. Were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword question, revealing how SpyFu will arguably the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu targets monthly cost, which may or may not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Spyfu Professional
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years demonstrating the overall amount of key words being bid on by all three websites. You can also rollover the chart to see key words specific to just two of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Spyfu Professional
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the same way as a search: You enter a place, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and available contact information that can be exported to your CRM or direct management system of that site. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You start ongoing tracking that keyword position changes and reports back with domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This sort of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to gain an SEO advantage on the competition. Spyfu Professional
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad History, via color coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a particular domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter search volume, from CPC as you can see, and you can also exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Spyfu Professional
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink name, keyword group, domain, and comparison search results combined with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing.
I find their tools helpful for aggressive research. I do not use Their own Keyword Smart Search described above but the number of data that They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Each project. Spyfu Professional